Arizona drink8/5/2023 ![]() ![]() The company’s decision to maintain its low prices comes at a cost. It’s the company’s best-selling beverage, though its other offerings, like fruit drinks and energy drinks, sell for higher prices and produce higher margins. Its independence allows Vultaggio to control the price of its products even in times of hyperinflation.ĪriZona sells roughly 1 billion 99-cent iced teas annually, accounting for 25% of its total revenue, Vultaggio told the Los Angeles Times. Consumers don’t need another price increase from a guy like me.”ĪriZona, a privately owned business, is an outlier in the consolidated beverage industry largely dominated by giants like Coca-Cola and PepsiCo. “I don’t want to do what the bread guys and the gas guys and everybody else are doing…. “I’m committed to that 99-cent price-when things go against you, you tighten your belt,” Vultaggio told the Los Angeles Times earlier this month. According to Vultaggio, the price of AriZona’s iced tea won’t increase because he won’t let it happen, even if it means the company temporarily loses money. The answer lies with Vultaggio, who today co-owns the company with his two sons. The company’s ability to maintain its low prices at the same time most other products-including competitors like Snapple, Pure Leaf, and Brisk-have become more expensive has brought on a renewed recognition for the company and its mission to keep prices low.īut the question still remains: How is AriZona able to keep prices steady while the rest of the world gets pricier? That’s the same price as when AriZona founder Don Vultaggio first introduced the drink 30 years ago. ![]() Today, a 23-ounce can of AriZona’s iced tea costs just 99 cents. But as prices of food and beverages continue to rise at gas stations and corner stores across the country, one thing has remained the same: the price of an AriZona iced tea. ![]() AriZona Iced Tea was a great brand to partner with to bring that idea to life, given that in its 30 year history, it has never raised prices on its core product.The costs of everyday food items have soared this year in the face of the highest inflation rates in four decades, and it’s hitting the wallets of Americans hard. We wanted to make it very clear that we have not, and will not, do that. “At a time when a lot of Americans are struggling to make ends meet, many of our competitors are raising their prices. “Mint’s core focus is saving people money on their wireless bills,” says Mint Mobile’s chief marketing officer Aron North. “While Big Wireless increases their prices, Mint Mobile will continue offering premium wireless for just $15 a month.” “Now, we’re taking that same non-inflationary tea technology and putting it into Mint Mobile,” Reynolds says in the ad, while he dumps a can of AriZona Iced Tea out on to a smartphone. To spread the word, Reynolds, the face of Mint Mobile, brings on Don Vultaggio, founder and chairman of AriZona Iced Tea, to discuss how the price of a can – 99 cents – has stayed the same since the brand’s inception despite economic fluctuations. Like other Mint Mobile spots before it, ’A League of Non-Inflationary Gentlemen’ mocks competitors’ inflation fees while underscoring his brand’s ethos of providing consistently affordable monthly plans.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |